Case Study

Arch Angel

Right on the foot! Arch Angel, purveyor of comfortable and stylish orthopaedic shoes, and trusted adviser to thousands of customers with special footwear needs, was born from its founders’ personal quest to provide foot care which would alleviate pain.

In their continuing quest to bring customers the very best in foot care, Arch Angel launched a new concept store at Wheelock Place towards the end of 2015. The store offers an innovative self-diagnostic system called Halo Hub, which enables customers to better understand their own feet with a view to making better shoe purchases, holding true to their brand promise of enlightening customers through every step of the shoe buying journey.

For Arch Angel, the reward for service excellence is perhaps best expressed in this comment from a satisfied customer: “I now buy most of my shoes from you”.


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