Casio Exilim is a popular range of cameras. They wanted to promote their new product’s USP in an engaging way on Facebook.
Clickr Media recommended a Facebook photo-voting contest, where participants have to fit as many people in a single photo shot, to be in line with the camera’s USP of being a compact camera.
An advanced Facebook application was created to ensure a smooth submission and voting process.
The corporate identity of branding of Casio Exilim was taken into consideration while designing the Facebook application.