Case Study

Grand Guardian Insurance

Grand Guardian is an insurance company, founded in 2012, in Myanmar. With the recent developments in Myanmar, Grand Guardian saw an exciting opportunity in tapping on insurance.

The new release of insurance license in the market gave rise to the creation of the new insurance brand.

Louken Group was involved in interviewing customers to have a clearer understanding of insurance. We centred the brand essence for Grand Guardian to deliver better insurance products, introduce value added services and raise the professionalism of the insurance industry in Myanmar.

 

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