Case Study

Kee Song

Power in poultry! In an industry focused on wringing productivity from every available inch of farming space and pumping livestock with antibiotics and hormones, one brand chose to have their chickens listen to Mozart’s symphonies.

This, in combination with organic feedstock containing a proprietary ingredient containing lactobacilli, produced healthy animals offering tasty, tender, hormone-free meat.

No wonder Kee Song Group is a leading poultry producer in Singapore and Malaysia, rearing chickens and also handling the processing, packaging and distribution of fresh, chilled and frozen poultry. With their story of Mozart-loving chicken, it brought about a sense of innovation for the brand.

We assisted in the corporate and product advertisement. Kee Song’s brand architecture was extended by the introduction of new products that promote health benefits. Their mission is Healthier Food for Healthier Life.


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