Musee Platinum is Japan’s top hair removal salon.
Clickr Media took the lead to increase lead generation, brand awareness, while lowering the cost-per-lead. Budget had to be allocated effectively to achieve the campaign’s targets.
We proposed an integrated digital marketing campaign to achieve the campaign goals, allowing Musee Platinum to grow brand presence on multiple online channels (social media, search engine, display networks, etc). Data was cross-referenced and studied, to optimise for high lead volume, and traffic, while lowering cost-per-lead.
The content strategy was crafted based on analytics, marketing objective, and competitor analysis. Posts on their Facebook page had a mix of promotions, branding, and lifestyle topics, and the page started to receive better engagement after the campaign was optimised.
Our recommended content strategy allowed Musee Platinum to stand out from their competitors, with strong brand association to woman empowerment.