Case Study

Neo Group

Neo Group is an established catering specialist with buffet catering and dinner delivery service. In order to reach out to more segments of the catering market, new brands were created to target at the halal and corporate segments.

It was time to rejuvenate and recreate its brand.

We first rebranded Neo Garden to Neo Group with a strong tagline, “We deliver the restaurant to you”, for more value and quality. We also created Orange Clove, targeting corporate events like product launching and D&Ds. This resulted in greater revenue growth and diversification of business risk.

The updated and refreshed image reinforced Neo Group as one of the leading caterers in Singapore. This rebranding effort was perfectly put together for IPO growth.


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