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BT: Helping clients to embark on their overseas and digital journeys
IN Louken Group’s early years, its clients pushed the firm to go abroad and acquire new capabilities. Today, the branding and communication company leads clients overseas and on digital journeys of their own. When the firm was set up in 2001, it was ahead of the curve in its own way, says chief executive officer […]
ESTABLISHING a brand was a very different task seven years ago, when Noah Lee joined Louken Group’s brand agency A S Louken. “Branding then was a lot more rigid,” Mr Lee, now 33, recalls. It was mainly about consistency, he explains – an approach suited for slower-moving times. “The evolution of a brand was not […]