Lynn Yeo

Head of Design
  • 10 years of FMCG experience in formulating long-term brand strategy and developing packaging concepts and design for clients in Europe and Asia.
  • Masters in International Design Business Management from Aalto University of Arts, Design and Architecture, Finland.
  • Well-versed in both design thinking and business acumen.
  • Capable of transforming research analyses into executable strategies.
  • Experience in managing brand performance, brand value proposition creation and development, product and service definitions, shopper engagement strategy, social media marketing, as well as competitors’ research, trend forecast and consumers’ behavioral analysis.

Clients consulted:

Iittala Group, Hartwall, Fraser & Neave, Procter & Gamble and Unilever.