Case Study


Philips Avent provides a range of quality feeding products for mum and baby.

It is regarded by many as the preferred brand for breast pumps and care, baby bottles and teats, bottle warmers and sterilisers, toddler cups and feeding sets, baby gift sets, baby monitors and more.

Avent wanted to launch its new four-in-one steamer blender and promote it as a key product that parents should get when their child starts to wean and eat solid foods. The target group: Parents with babies aged six to 12 months.

We curated a “National Weaning Challenge” with an educational 90-day weaning campaign on the SuperMom FB, where our editorial team would share an article, recipe or fun-fact related to weaning for new mothers. There was also an online weaning photography contest where parents were encouraged to share photos of their baby feeding on weaning food.

Over 200 parents came to Marina Square Atrium for the educational-sharing session by Dr Wong Boh Boi, Senior Parentcraft Consultant at Thomson Medical Centre and followed by a weaning demonstration by Ms Fonnie Lo of TMC.


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