Case Study

Institute of Singapore Chartered Accountants

ISCA, previously known as the Institute of Certified Public Accountants of Singapore (ICPAS), went through a national core to be more globally attuned to work in an ever-changing industry.

Louken Group fired up the re-branding through a stage of strategic recommendation naming process, creation of identity and logo.

The recommendation strategy was to engage younger audience and path out digital strategy.

We created the communication materials, via online and offline channels, and redesigned the journal and magazine.

 

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