Case Study

Katrina Holdings

Katrina Holdings is an F&B group with 30 outlets in Singapore and China operating a chain of concept dining restaurants, namely BaliThai, Bayang, RENNthai, Streats Hong Kong Café, Honguo, Hutong, Muchos, So Pho and IndoBox Café.

Clickr Media was tasked to foster and engage socially with their audience online and increase customer acquisition. We managed their Facebook pages for BaliThai, Streats Hong Kong Cafe, Honguo, Muchos, So Pho and IndoBox Cafe, engaging different communities online. The pages were also utilised as customer service channels.

Content posts on new product offerings, promotions, recipes and restaurant openings were published daily and used as communication materials with the fans.

Activities over Facebook page also included contests, quizzes on the timeline as well as garnering food and restaurant reviews from satisfied customers, which are typically high on authority.

 

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