Case Study

Milo

Milo has been leading the breakfast beverage market, positioning as the favourite chocolate drink and confectionary brand.

As part of an initiative to promote health and wellness amongst primary school children, Rise & Shine crafted the “Milo Wellness Discovery Talk” campaign with the Health Promotion Board.
More than 70,000 primary school children had benefited from the Milo Wellness Talk through more than 60 primary schools islandwide. The campaign had seen great success and reception among both primary school students and teachers.

Teachers applauded the programme’s skit to be informative and interactive and the workout for specifically highlighting the importance of exercise.

 

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