Prime estate is a Germany real estate fund that ventured into the China market to acquire a mix-use development.
We were appointed by this billion-dollar fund to rebrand an old mixed used shopping mall in 2009. This mall with offices, located in the bund area of Shanghai, was marked with an old image and had a failed retail which seemed abundant by the previous owner.
We re-named One Prime with a Chinese name and gave the mall a look of a fashion hub. We worked closely with DP architecture to create an exciting and modern look.
The refreshing look worked and we were retained by the company for the first three years to help in brand promotion, advertising, web design, membership card and monthly-event promotions.