Pet partners! Pet Lovers Centre is known for being the Asia Pacific leader in pet care services. It currently operates 92 stores across Singapore, Malaysia and Bangkok.
It wanted to provide an arena for customers to be able to purchase pet-related products from a single store.
We created a branding approach that focused on curating comprehensive product range to include their own brand pet food and accessories, imported specialist health products, pet related services and then went on to create a multifaceted store concept called The Pet Safari.
Leveraging on innovation has helped Pet Lovers Centre to build on a unique strength and extending to a new market. This venture has now expanded to three stores and looks into expanding to both physical stores and online stores.