Case Study

Tollyjoy Baby Products

Founded in 1971 in Singapore, Tollyjoy Baby Products is a company principally involved in the manufacturing and marketing of baby care and mother care products, under the brands of Tollyjoy and Little Precious.

Our tagline “for the baby you love” expresses our commitment to set the high bar in the industry with the safety, durability and reliability of our products. By staying on top of global health, safety and manufacturing research trends, we’re proud to say that we’ve been at the industry forefront and have achieved the ISO 9001 in 1996.

For the past four decades, our mission has been to provide only the best for baby and mum. This, we have achieved through stringent quality control across our design, manufacturing and marketing processes.

More than 200 pregnant mummies and their husbands participated in the “Strut Your Bump” event, curated specially for Tollyjoy. A key highlight of this session was in recording the most number of pregnant mummies doing a workout together on International Women’s Day.


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