ToTT is the largest kitchenware and tableware retailer in Asia.
It has two outlets in Singapore where it conducts coffee and tea appreciation classes, corporate culinary workshops and cooking classes. There’s also an extensive e-commerce website. They wanted to revamp their e-commerce website, to provide a good user experience on both desktop and mobile.
Clickr Media installed advanced analytics on ToTT’s e-commerce website to study the user behaviour. Once sufficient data was collected, we analysed it and made recommendations for the website.
The user behaviour data collected showed that some functions (which was thought as popular), were less used. As a result, we were able to optimise the website to enhance the user experience on the website. Clickr also conducted a web audit to identify user experience and operational issues on the e-store.