Wyeth Nutrition is a leading infant formula company with a history of over 100 years.
It faced a very competitive market in Singapore. New branding was urgently required to enhance its products to boost a child’s multiple intelligence and benefit growth and development.
Wyeth Nutrition’s portfolio of consumer products included its S-26 Progress Gold for babies above six months and S-26 Mama for pregnancy nutrition. It was looking for a year-long activation and promotion campaign to raise brand awareness.
The campaign touch points included event forms like pre-school visits, carnivals, parenting seminars, exhibition fairs and digital engagement online through the Rise and Shine Facebook links.
Engagement, education and positive publicity experience saw Wyeth Nutrition’s sales growth from $500,000 in 2013 to more than $1.5m in 2016.