What is the formula for brands to stay ahead in today’s competitive market?
Find out more about Innovation Trends from around the world and how companies stay ahead of the digital curve. Our recent conferences and seminars encapsulated below will summarise key learning points shared. To find out more, write in to us! We would love to hear from you.
What we have been busy with…
Louken Group Breakfast Series
2015 is a significant year for us at Louken Group as it marks our 15th year in growing brands. To celebrate this momentous occasion, we have launched our inaugural Louken Group Breakfast Series at Intercontinental Hotel on 18 March 2015.
The event was met with great success and had a turnout of over 120 guests. Our Group CEO, Mr Luke Lim, shared his insights on global innovative trends and how local brands can harness these trends to the benefit of their businesses. Some key takeaways from the sharing:
- Branding is more important than ever in today’s digital age
- Innovation and adaptation to change is key to any business’ survival
- Areas of innovation include: Business Framework, Process/Technology Enabler, Channel Management, Product Performance and Variety, Service and Customer Experience
These trends are based on a global research conducted annually with our alliance network, the Ebeltoft Group and are encapsulated in an annual publication titled “Consumer Business Innovations”. Collectively, we have been tracking these trends for the past decade. Drop us a note here if you would like to find out more or receive a copy of the e-book.
Other sharing segments
Apart from Mr Lim’s sharing, we also had 3 clients join us to share their brand growth journey. The first of which is Mr Ken Koh of Yang Kee Logistics.
Yang Kee Logistics
Mr. Koh is the second generation successor to the business, which was established in 1990. During his sharing, he mentioned Yang Kee’s humble beginnings, transformation and succession planning which charted the company into tremendous growth.
“It is not the assets who make money for the company. It is the people. That is why we invest in our people.”
Mr Ken Koh on the results of the Internal Branding project he undertook with us.
Songfa Bak Kut Teh
Ms. Diana Yeo from Songfa Bak Kut Teh was the next to share their brand story. Similarly to Mr Koh, Ms. Yeo is also the second generation successor to the business, which was established in 1963. In her sharing, Ms. Yeo touched on their journey of re-discovering their passion during the branding project with us. They have since taken on the route to regionalising through the franchise model.
Mr. Lawrence Yong of Moolah Sense also took the stage to share more about their journey as one of the pioneers in the crowdfunding scene in Singapore. Mr. Yong also shared how charting their brandmap on the get-go through our Brand Growth Workshop was instrumental in pivoting their business.
Our partners, PWC and IE Singapore, also came on board to share nuggets of information on Singapore’s Budget 2015 and Internationalisation Grants respectively. Last but not least, the event rounded off with an engaging panel discussion chaired by Dr. Lau Kong Cheen, Senior Director of A. S. Louken (our branding division).
Activating your brand
After completing a brand project, it is always vital for businesses to activate their brand through events and activities in order to reach their target market.
One of the companies under our Brand Activation arm, Giraffe Consulting, curates events and exhibitions. Their flagship event, SuperMom, recently held a record-breaking event with the largest number of expectant moms working out together.
Supermom – Strut your bump
With their partner, Tollyjoy Singapore, Supermom set a first in the Singapore Book of Records for a total of 102 expectant moms exercising together. Held at Asia Square, the Cube, the event was organised to promote healthy and active moms.
The event was graced by Guest-of-Honour, Parliamentary Secretary, Ministry of Social and Family Development, Ms Low Yen Ling.
Apart from the record breaking workout, there were a host of other educational and exciting activities brought together by participating brands. In conjunction with the SG50 celebrations to welcome Jubilee babies, expectant moms received a free Jubilee pack sponsored by Tollyjoy and many other freebies. Supermom received many positive feedback on the event and participating participating businesses were also able to activate their brands.
Other Speaking Opportunities
How big data innovates brand marketing
Senior Director for A. S. Louken, Dr Lau Kong Cheen, was also invited to speak at ASME on “How Big Data Innovates Brand Marketing”. During the seminar, Dr. Lau shared his insights on the impact of big data on brand marketing and how businesses today are able to make sure of it to their brand’s advantage.
Innovation – Letting your brand take flight
Our Group CEO, Mr Luke Lim, was also invited to IE Singapore to conduct a breakout session at their iAdvisory Exchange. During the breakout sharing, Mr Lim shared the stage with Ms Sabrina Tan of Skinc to share his insights on innovation and how it is able to help businesses internationalise.
Guarding your brand and market shares through digital branding and innovation
In January 2015, our Group CEO, Mr Luke Lim, was invited by ASME to share his insights on the above topic. Attended by over 60 Chinese speaking individuals, the sharing session was very well-received.
During this sharing, Mr Lim highlighted 4 key trend that has emerged with the advent of the digital age: Social norms, Ultra-convenience, Personalisation, and Multi-channel, multi-experience.
Leveraging IP for Brand Growth
Associate Director of A. S. Louken, Mr Denis Tan, took the stage in January 2015 in IPOS to share his insights on how businesses’ are able to leverage their Intellectual Property for Brand Growth.
Topics covered includes the know-how to protect business’ secrets to success, what the cost of losing IP is and what are the steps that businesses can take.