With the acquisition, it will reinforce Louken’s strength as an ecosystem and enhance our ability in using user experience – to build more distinctive brands with a thought-through brand and service experience.

Louken Group acquires a majority stake in UX Experts or UXE, a home-grown UX design consultancy that specialises in designing user and customer experiences for brands and businesses.

Founders Dawn Lim and Marcus Eng believe that experience makes a brand, that it permeates almost all areas of life—from how we buy something online to how we navigate a supermarket.

UXE helps brands transform by crafting on-brand user and customer experiences driven by imagination and rooted in technology, research, and strategy. UXE builds digital products that delight and enhances the buying experience to encourage purchases and convert customers into brand advocates.

UXE have crafted user and customer experiences for a variety of brands including Kinohimitsu, Raffles Money Exchange, AutoDesk, i-Finance, and SuperMom, to name a few.

Welcome onboard, UXE! Looking forward to our work together.

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