Branding that Scales

With over 25 years of turning businesses into iconic Asian brands, Louken is a brand consultancy that brings deep expertise across every stage of brand development and growth. We build brands from the inside-out: from insight to impact, our branding work is grounded in research, guided by strategy, and brought to life through compelling design — helping brands grow with clarity, consistency, and commercial success.

Discovery & Brand Diagnosis

We don’t start with guesswork, we start with understanding.

Research
Map competitor, category, and consumer insights to frame the brand challenge and uncover whitespace.

Brand Training Workshops
Facilitated sessions across key project stages equip teams with the mindset, language, and tools to understand, live, and activate the brand consistently.

Brand & Content Audit
Assess the effectiveness of brand touchpoints, content strategy, and IP assets to uncover gaps and opportunities.

Business-Centric Brand Strategy

We shape brands to unlock differentiation, drive value creation, and scale with purpose.

Business Modelling & Corporate Planning
Align brand potential with business goals by envisioning where the brand should be in the years ahead, and defining the pathway to get there

Brand Architecture
Structure your brand portfolio with clarity, synergy, and leverage, ensuring each brand has a distinct role, defined audience, and strategic fit with your business needs and growth direction.

Brand Strategy & Positioning
Define what the brand stands for and the value it creates. We uncover audience insights through personas and journey mapping to sharpen your value proposition, craft differentiated positioning, and guide messaging and tone of voice across every touchpoint. 

Innovation by Design

At Louken, branding doesn’t start with a name or logo, it starts with the problem you're solving. We work with businesses at the early stage, helping them shape brand-led products and services that are grounded in real user needs and built to grow with purpose. 

Uncover pain points through user research, journey mapping, and interviews to identify unmet needs and whitespace opportunities 

Define the right problems to solve - reframing challenges from a user and brand perspective. 

Co-create solutions through ideation workshops, prototyping, and testing, in collaboration with founders and technical partners

Align product direction with brand strategy, so what you create isn’t just useful, but also distinctive and aligned to your brand’s positioning

Support early-stage innovation, from concept development to go-to-market readiness, ensuring every product has a clear role in your brand’s growth journey 

Brand Identity Systems

A strong identity helps a brand stay consistent, stay remembered, and stay true to itself, even as it grows. We craft brand identity systems that are shaped by strategy and designed for the real world. From how your brand looks to how it sounds and shows up, we make sure every expression feels clear, cohesive, and true to its purpose.

Visual Identity Design 
Build a distinctive and flexible visual language, from logos and type to colour, layout and imagery, that reflects your brand’s essence and personality

Verbal Identity & Tone of Voice 
Shape how your brand speaks, through naming, campaign lines, and voice principles that guide communication across all channels

Strategy-to-Creative Translation 
Turn your brand strategy into creative direction, including messaging territories, moodboards, and tools that bridge thinking with doing

Touchpoint Design & Implementation 
Apply the identity across real-world experiences, from packaging and retail to social, digital, print and corporate templates

Creative Expression Guide 
Develop a practical brand guideline that ensures consistency, capturing the visual and verbal rules that help teams apply the brand clearly and confidently 

Digital Brand Experience

We design digital experiences that don’t just look good, they engage as how your brand should. From websites to platforms, we bring together thoughtful design, smart tech, and brand coherence to create brand-driven experiences that connect.

UI/UX Design
Craft intuitive, user-centred interfaces that reflect your brand and solve real user needs across digital touchpoints

Web & Platform Development 
Build scalable, high-performance websites and platforms that are aligned with your brand and business goals

Generative AI 
Explore AI tools — from conversational interfaces to brand-aligned content generation, that enhance interaction and deepen engagement

Content Systems & Templates 
Create digital content systems and ready-to-use templates for social media, marketplaces, and other platforms, making it easy for teams to stay on-brand, consistent, and efficient across channels 

Brand Enablement & Training Workshops

Turn strategy into culture and execution. Through masterclasses and practical sessions, we empower teams to activate the brand with confidence.

Brand Translation Masterclasses
Train teams on how to interpret and apply the brand across channels and customer touchpoints.

Design System & Visual Consistency
Train teams to use the brand system confidently, from understanding guidelines to applying visuals correctly, with hands-on advisory and real-time feedback. 

Tone of Voice & Messaging Workshops
Equip internal teams with distinct, on-brand language for content, marketing, and conversations.

Brand as a Growth Lever
Demonstrate how strategic branding impacts loyalty, pricing power, and long-term commercial success.

With over 1,500 projects delivered across industries in the past 25 years, we’ve helped some of Asia’s most recognisable brands.

Behind every project is a story of transformation. Explore how we’ve helped brands unlock growth through strategy and design.

If you’re ready to make waves, let’s talk.