In September 2025, Haoming represented Singapore at the Singapore–China Youth Friendship Story Exchange, where he delivered a keynote speech on “Digital Technology Empowering Youth Innovation and Entrepreneurship” — a powerful moment that celebrated the shared future being co-created by Singaporean and Chinese youth.

Louken Group CEO Haoming Lee was invited to represent Singapore at the 2025 SG-CN Youth Friendship Story Exchange, held in Chongqing to mark the 35th anniversary of diplomatic relations between Singapore and China.

The event brought together youth representatives and innovation leaders from both countries to explore new opportunities for technology exchange, youth entrepreneurship, and bilateral collaboration.

During the event, Haoming delivered a keynote speech titled “Digital Technology Empowering Youth Innovation and Entrepreneurship”, sharing how technology—when guided by human-centered values and purpose-driven thinking—can become a bridge that connects societies and accelerates progress.

“Technology is not just a tool. It’s a bridge—connecting people, and connecting nations. True innovation only benefits society when it’s grounded in co-creation and empathy.”

As part of the programme, the Singapore delegation visited the ChangAn Automobile R&D Centre and Smart Manufacturing Base, gaining first-hand exposure to the rapid advancements China is making in smart mobility, AI, and urban modernisation. The spirit of innovation and urban vitality in Chongqing left a deep impression on the team.

Haoming was also interviewed by CCTV+ (China Global Video News Agency), where he spoke about the importance of youth exchanges between Singapore and China and how both nations can continue to foster a spirit of co-creation, inclusivity, and mutual growth.

Beyond the official programme, the delegation bonded with Chinese youth representatives through meaningful conversations and shared experiences on the vibrant streets of Chongqing—experiencing the warmth, energy, and human connection that makes cultural exchange truly powerful.

Louken Group remains committed to its mission of brand-driven growth, and to building cross-border bridges that enable enterprises and youth across Singapore and China to grow together through innovation, branding, and internationalisation.