Formerly known as Revive Snacks, Omollomo is a brand with bold flavours, bold purpose, and now — bold plans for growth.
In our latest venture-building milestone, Louken Group has officially entered a Joint Venture with Omollomo, a functional food company based in Singapore best known for its oat-based range of overnight oats and granola.
But this partnership goes far beyond product. Our decision to invest into Omollomo was driven by a shared belief in the power of purpose-led businesses, and the team behind Omollomo stood out from the start. Their dedication to inclusive employment, commitment to food that nourishes joyfully, and openness to brand transformation made it clear: this is a brand worth building.
From Revive to Omollomo: A Rebrand With Purpose
Over the past few months, our team worked hand-in-hand with the founders to reimagine the brand from the inside out. This included:
- Repositioning its product architecture: aligning offerings under a clearer narrative across granola and overnight oats
- Clarifying the brand’s purpose: anchoring Omollomo as a modern functional food brand that makes healthy eating joyful
- Defining its tone of voice: cheeky, confident, and comforting — the “D*mn Good, Done Right” ethos that now runs through every touchpoint.
- Crafting a fresh visual identity: from the signature orange to expressive characters, packaging design, and pop-up experience that invite smiles.
Market Debut: Greenhouse and The Christmas Atelier
The new brand identity made its debut at two large-scale events — Greenhouse 2025 and The Christmas Atelier — where the Omollomo booth stood out with its vibrant energy, new characters, and a product experience that won over curious crowds and loyal fans alike.
Visitors responded enthusiastically to both the design refresh and the product sampling, especially the now-signature Earl Grey Granola, which quickly became a crowd favourite. But beyond visuals and flavour, what truly resonated was the story behind the brand, a company that combines good food and good values.
What’s Next: Scaling With Strategy and Soul
This joint venture marks more than a moment — it’s the start of a long-term partnership to scale Omollomo across Asia, with a structured roadmap toward regional expansion.
As part of Louken’s venture builder portfolio, Omollomo will continue to be supported across strategy, operations, and go-to-market — with a focus on building real capabilities in brand, experience, channel, and internationalisation.
We believe functional food should be more than just healthy. It should be delicious, designed with joy, and delivered with purpose. That’s the world Omollomo is building — and we’re proud to be in it together.
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