Branding in a digital arena

means a borderless world for strategy, analytics, and activation; ever-new ways to connect and interact defining and re-defining what it means to be a brand.

Our journey began at the turn of the millennium

with one company and one purpose: building brands. Today, as a group of 11 companies and subsidiaries with over 24 specialisations powering projects throughout ASEAN and the world, we’re not just building them: we’re future-proofing the next generation of Asian super brands, market leaders connected to every corner of the world.
 
Because building a future never stops. Branding is a journey that doesn’t end. And the only way forward is transformation.

A transformative culture of care

We’re not talking about change for change’s sake. We’re talking meaningful improvements, maximum impact. We may not always say “yes” if “yes” doesn’t mean better business. What we’ll do is help with the hard decisions that lead to growth, because we care about your business as if it were our own.

THE

CHANGE-MAKERS

LUKE LIM

GROUP CEO AND FOUNDER

CYNTHIA WOO

GROUP DIRECTOR

NOAH LEE

BRANDING DIRECTOR

PRISCILLA TAN

BRANDING DIRECTOR

SARAH CHEW

BRANDING DIRECTOR

ANDY NAI

GROUP CREATIVE DIRECTOR

LYNETTE LIN

BRAND ACTIVATION DIRECTOR

DERICK NG

DIGITAL DIRECTOR
CLICKR MEDIA

CHAN HANYUAN

DIGITAL DIRECTOR
CLICKR MEDIA

DAWN LIM

UX DESIGN DIRECTOR
UXE

MARCUS ENG

UX DESIGN DIRECTOR
UXE

ACHIEVEMENTS

In 2016, the group won the coveted Enterprise 50 Award—the first branding and communications group to do so.

Marketing Magazine has hailed the group a Local Hero for the past 10 years and a top brand consultancy for the past five.

In 2019, Deputy Prime Minister Heng Swee Keat and the Ministry of Trade and Industry recognised the group as one of 26 companies in Singapore “boldly challenging industry convention”.

CONNECTING YOU TO

ASIA AND THE WORLD

A member of the Ebeltoft Group, we stay connected to trends, innovation, and best industry practices from 22 countries around the world.