As the CEO of Louken Group, Haoming is dedicated to fostering the company’s growth and overarching vision. He leads strategic transformations for businesses, enabling them to unlock their potential for scalability and make a meaningful impact on the global community. Under Haoming’s leadership, Louken strives to embody the concept of limitless possibilities, partnering with businesses on their journey to greater heights.

Furthermore, Haoming serves as a Board Advisor for two food tech companies, ImpacFat and Less & Co, offering expertise in business strategy, brand expansion, partnerships, and fundraising.

In his previous role as Managing Director of Huggs Coffee, Haoming conceptualized the company’s vision, spearheaded its strategic initiatives, and fueled its growth. He restructured the business and franchise model, orchestrated a comprehensive brand transformation, and achieved significant expansion throughout Singapore, even amidst the challenges of the pandemic. Haoming also cultivated strategic partnerships with industry leaders such as Samsung, Amazon, Ant Group, and Mandai Group.

Before his tenure at Huggs, Haoming co-founded Artbox Singapore, attracting over 700,000 visitors during the six-day event. As the Regional Head of Strategy at Invade, he played a pivotal role in organizing numerous lifestyle events locally and regionally across Asia over three years.

Recognized as a change-maker, Haoming received the Prestige 40 Under 40 award in 2017. His deep passion for youth development drives him to serve as a mentor for young individuals and startup founders through organizations like Mentoring SG and various educational institutions in Singapore.

As our chief vision-caster, Luke champions strategic transformation for businesses to lead and achieving global competitiveness is what founded the company in 2001 in Secrets of the Little Red Cow and Brand Bull Run which he authored.

In addition to his duties as Chairman, Luke’s hands-on leadership style benefits various communities he belongs to, serving as the president of the International Enterprise Society, deputy president of the Singapore Badminton Association, and as a Salvation Army Advisory Board member.

Regarded a force behind brands and branding in the region by business communities throughout Asia, Luke was recognised by Junior Chamber International as one of the Top 10 Outstanding Young Persons of the World in 2014 and 2016.

Noah heads the branding division and oversees the development of processes, projects, and, most importantly, people.

In his years as a brand consultant, Noah successfully transformed more than a few local heroes into leaders of industry through extensive internal and external branding programmes. Today, he leads a dynamic team of strategists, account servicing, and creative professionals towards meaningful outcomes for a digital age.

Noah graduated from Oklahoma City University with a Bachelor of Arts in Mass Communications and is a certified Practising Management Consultant or PMC.

With more than 10 years of brand consulting and marketing experience, Amanda has had the honour of working with over 30 brands across 10 industries and have just finished my tenure spearheading a brand within the baby industry. Amanda also has experience working with brands in Jakarta, Taipei and Abu Dhabi.

Sarah leads account servicing with more than two decades’ experience working with the giants of branding and design.

From FMCG to retail to luxury to corporate to hospitality, Sarah’s contributions to branding have been numerous and the value of her collaboration cannot be overstated. She directs her projects with strategic decision-making, paving the way for effective and unforgettable retail, visual merchandising, packaging and design systems, and identity programmes.

Andy is responsible for leading the group’s creative work across all divisions and subsidiaries.

Andy’s career as an accomplished creative professional blazes a trail across Singapore and China through Saatchi & Saatchi, 180 China, McCann Erickson, Bates 141 Worldwide, Batey Ads, and TMP Worldwide. He brings strategic focus and ideas with flair to campaigns that garner top industry recognition as well as enviable business results.