As our chief vision-caster, Luke champions strategic transformation for businesses to lead and achieving global competitiveness is what founded the company in 2001 in Secrets of the Little Red Cow and Brand Bull Run which he authored.

In addition to his duties as group CEO, Luke’s hands-on leadership style benefits various communities he belongs to, serving as the president of the International Enterprise Society, deputy president of the Singapore Badminton Association, and as a Salvation Army Advisory Board member.

Regarded a force behind brands and branding in the region by business communities throughout Asia, Luke was recognised by Junior Chamber International as one of the Top 10 Outstanding Young Persons of the World in 2014 and 2016.

Cynthia works most closely with companies to protect, manage, and leverage intellectual assets.

Cynthia specialises in the field of business growth and internationalisation and has done so since 2005. With particular strengths in franchising and licensing, her consultancy work spans B2B, F&B, beauty and wellness, educational, and retail sectors, among others. She is an accredited Practising Management Consultant or PMC.

Noah heads the branding division and oversees the development of processes, projects, and, most importantly, people.

In his years as a brand consultant, Noah successfully transformed more than a few local heroes into leaders of industry through extensive internal and external branding programmes. Today, he leads a dynamic team of strategists, account servicing, and creative professionals towards meaningful outcomes for a digital age.

Noah graduated from Oklahoma City University with a Bachelor of Arts in Mass Communications and is a certified Practising Management Consultant or PMC.

With more than 10 years of brand consulting and marketing experience, Amanda has had the honour of working with over 30 brands across 10 industries and have just finished my tenure spearheading a brand within the baby industry. Amanda also has experience working with brands in Jakarta, Taipei and Abu Dhabi.

Sarah leads account servicing with more than two decades’ experience working with the giants of branding and design.

From FMCG to retail to luxury to corporate to hospitality, Sarah’s contributions to branding have been numerous and the value of her collaboration cannot be overstated. She directs her projects with strategic decision-making, paving the way for effective and unforgettable retail, visual merchandising, packaging and design systems, and identity programmes.

Andy is responsible for leading the group’s creative work across all divisions and subsidiaries.

Andy’s career as an accomplished creative professional blazes a trail across Singapore and China through Saatchi & Saatchi, 180 China, McCann Erickson, Bates 141 Worldwide, Batey Ads, and TMP Worldwide. He brings strategic focus and ideas with flair to campaigns that garner top industry recognition as well as enviable business results.

Dawn designs and directs experiences as intuitive as they are effective, from products to services, interfaces to environments, online or offline.

As one of the founders of Louken subsidiary User Experience Experts or UXE, Dawn is passionate about revolutionising business systems to empathise with what users need. Her work has improved efficiency and productivity for numerous brands in financial, technology, retail, and F&B sectors. Dawn graduated from Republic Polytechnic with a Diploma for Design in User Experience.

Marcus plans and oversees business systems and digital transformation projects.

As one of the founders of Louken subsidiary User Experience Experts or UXE, he works with organisations to identify redundancies, bottlenecks, and areas for automation. His solutions continue to transform day-to-day operations for a wide variety of industries, introducing simplicity and efficiency into even the most complicated processes. Marcus graduated from Singapore Polytechnic with a Diploma in Business Information Technology with Merit.