Fuelling the Future of Homegrown Brands

Last week, we had the privilege of participating in Brandwatch Bootcamp Singapore, a platform that brought together some of the country’s boldest entrepreneurial minds to exchange ideas on how to build and scale successful homegrown brands.

Our CEO, Lee Haoming, joined a lively fireside chat alongside Timothy Ho, Founder of DollarsAndSense.sg, and Andre Chong, Head of Brand at JustCo. What unfolded was an honest and inspiring conversation that cut through the noise to highlight what truly matters for brand builders in Singapore today.

Two powerful insights emerged from the discussion:

1. Branding is a Living Journey

Your brand is never “done”. It evolves, just like the people behind it. Building a meaningful brand requires continual reflection on your core identity, purpose, and the values you uphold. As Haoming shared, “Your brand is a reflection of your people, and its growth is deeply tied to theirs.”

At Louken, we live by this truth. Through every strategy, campaign, and consultation, we help brands not just look good, but grow strong, inside and out.

2. Strategic Partnerships Make the Difference

Scaling a brand isn’t a solo mission. The most successful growth stories are rooted in collaboration. By aligning with partners who share your vision and values, you gain more than exposure, you gain credibility and staying power.

From the brands in our Lighthouse Accelerator Programme to our long-standing collaborations with regional players, we’ve seen how purpose-led partnerships drive real impact.

Supporting the Next Wave of Brand Leaders

Our commitment at Louken Group is to help Singaporean brands grow with intention and courage. Whether it’s through mentorship, brand acceleration, or strategic brand building, we stand behind local entrepreneurs ready to bring their vision to the world.

To all dreamers, doers, and disruptors:

Stay grounded in your why. Align with the right partners. Keep growing.
Singaporean brands can shine not just at home—but across the globe.