Case Study

Paradise Group

Paradise Group had a strong ambition to be a regional brand and to position as an innovative Chinese cuisine restaurant, operated by the parent group.

We looked into the development of a brand portfolio strategy to better manage Paradise Group and incorporate customers’ expectations. This helped in the creation of various brands, revolving around the master brand of Paradise Group.

We further fine-tuned the brand enhancement work on Paradise Inn and Paradise Seafood. This later co-created the brand with the other brands like Paradise Dynasty, Pavilion Paradise and Canton.

Now Paradise Group has an icon-symbolising quality, innovation and repute. Over the next few years, it became a prominent restaurant in Singapore, and in the Asia-Pacific region, Hong Kong, Japan, China, Malaysia, Indonesia, Philippines and Australia.


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